Strategy formulation is a combination of rational, scientific examinations and educated, intuitive best guesses. Many individuals are overwhelmed by the idea of developing strategies, but it can be a fun and invigorating process.

Strategic management is a continuous process that evaluates and controls the business and the industries in which an organization is involved; evaluates its competitors and sets goals and strategies to meet all existing and potential competitors; and then reevaluates strategies on a regular basis to determine how it has been implemented and whether it was successful or needs replacement.

This two-day course introduces managers to the fundamental principles of effective strategic management, their role within it, and how operational day-to-day management is inextricably linked with the wider goals of the organisation and its subsequent success.

Once the course is completed the participants will be able to:

• determine what strategic management is and the strategic choices faced;
• identify how to audit current environment in order to shape strategy;
• examine how business objectives should be cascaded effectively down and how the subsequent performance of an individual and team level should be managed;
• identify strategic management trends related to ethical and authentic leadership and corporate social responsibility;
• identify means of engaging your employees/team in their contribution to organisational strategy;
• identify how to make the most of human capital in achieving wider strategic goals.